Mercado Livre is the official sponsor of Flamengo, Brazil's biggest team. And it was also going to sponsor Flamengo's female team. If we want to change the reality of female soccer, we needed to start from the base.
Instead of sponsoring the biggest stars of Brazilian soccer, Mercado Livre sponsored those who haven't even started yet: all the young girls in Brazil.
We put up the Sponsorshe kit for sale at Mercado Livre with bag, ball, squeeze and a boot voucher. Whoever bought it, won the sponsorship of Mercado Livre. Wearing the uniform with the logo, any girl can train for free in any of the 45 Flamengo Schools spread across Brazil.