It has always bothered me that unidimensional view of mothers: the mother that is only a mother.
So, when creating Claro's new Mother's Day campaign, we decided to break
of the super-loving-mom-that-lives-only-for-her-kids. In this film, we show multifaceted mothers that have
personalities shaped by
many other things beyond motherhood.
And what could be better than a Rita Lee song about "doing what you always wanted to do" to be our anthem?