Claro - Mães 4.5G


It has always bothered me that unidimensional view of mothers: the mother that is only a mother.

So, when creating Claro's new Mother's Day campaign, we decided to break the stereotype
of the super-loving-mom-that-lives-only-for-her-kids. In this film, we show multifaceted mothers that have
their personalities shaped by many other things beyond motherhood.

And what could be better than a Rita Lee song about "doing what you always wanted to do" to be our anthem?